Interview with Shiraline Jones

The face of Althemy for the month of July is Shiraline Jones, fun and charismatic owner of Victoria Poison Shop, in Belgrade. This girl knows how to make a woman happy, by offering the coolest goth collection you can find in her shop! We had a great pleasure to hear a story about how one cat can be a crucial motivator in making big life decisions and tips on what to wear if you want to stand out.


Japanizam 2015 in Belgrade - Recap

In the period from 2nd to 5th July, Belgrade Youth Center hosted one of the biggest alternative subculture events Japanizam. This huge event, organized by Sakurabana with the help from Belgrade Youth Center and Japanese Embassy, promotes Japanese pop-culture, anime, cosplay, manga, games and all things geeky.


Wiccana DevIanthe - Interview

Althemy has a great pleasure to introduce a Face of Althemy for the month of June - Wiccana DevIanthe ! This amazingly talented, positive and inspiring girl is one of the alternative community leaders in Serbia, always among the first to embrace challenges and demonstrates the best that alternative scene has to offer.


Johanna Vetis Interview

Some weeks ago, we had a lovely chance to shoot a feature video interview with Johanna Vetis, an alternative model from Belgrade, Serbia.


Pish Posh Studio

In an abandoned factory, under the bridge in an industrial part of town there is a sanctuary of alternative culture.  Many music, painting and art studios have found home here, away from commercial hustle and bustle of the capital.  One of those studios is a bit different than others.


Office Hours

Even though the offical Althemy headquarters are located in Sofia, Bulgaria, unofficially our team spends their working hours in one cute little office at the Roof in Belgrade.


Eleven demo day


Holy Hell this was exciting and fun time! We returned to Sofia to participate in a largest yet Demo Day event Eleven organized so far. Joined by our Eleven Alumni brothers and sisters in arms, we pitched, and talked and partied from early morning until...    well...  early morning :)


In 2 Eleven

Althemy (CyberCity) joined Eleven in a 7th batch of startups that Eleven invested in and the program lasted from the 1st September to the beginning of December.


Eleven selection days

Probably the most coveted and enticing moment of 2014 for Cybercity - Althemy crew. After almost a year of work and studying and pitching and crushed egos and a lack of sleep, we made it to Sofia, Bulgaria to join the Selection Days of Eleven Venture Fund.


Archery team building

In ancient India, while training young warriors in the art of archery, their military teacher asked them to aim at a tree, find a bird in it, and focus on the birds eye before firing an arrow


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