Woah woah woah, eyeliner on big viking like dudes adds badassery... HOW?!?

Are you talking about warpaint like this
or this
Or are you talking about emo/goth eyeliner like this?
Because if it's the latter and girls think that is badass (not pretty, or dark or vampirey, but badass) I don't want to live on this planet anymore. I love that show and I love Floki as a character but he looks ridiculous. That makeup of his, like some of the hairstyles in that show, are such pandering, new age hipster, apealing to the milenials bullshit